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18th Century Murals Inside Lai Kham Viharn, Wat Phra Singh Temple Complex, Chiang Mai, Thailand (Fine Poster)
by Richard Ashworth
By Janice Jenkins
Christmas is just around the corner. In fact, you can even count the days with your fingers. So you are busy doing that last minute shopping and poring over ideas to help you think of ways to make your friends and loved ones feel special this holiday season.
What is it going to be this year? Postcards? Calendars? Greeting cards? What about poster printing your special message? Hmm. A little over the edge do not you think? But why not try to be different this year. Instead of small postcards, go overboard and print posters to say your holiday greetings and get your readers overwhelmed this season.
So how do you create the right poster printing material to convey your love this season? Let us count the ways.
Remember to print posters that are:
1- READABLE
You have one purpose in mind- to get your message out. So how can you do that if your readers will not even know where your message starts and where it ends? It is a no-brainer actually. If you cannot send a readable text then why do you write it in the first place? It is that simple. A message that is readable means that your ideas and text flow smoothly- from one item to another. If it has a lot of grammatical errors, misspelled words, sentence structures that are hard to decipher, then you are definitely way off target. Just remember this equation: message + hard-to-read = trash.
2- ORGANIZED
Similar to readability of your posters, the people you are sending it to would appreciate it if they can decipher your idea within this millennium. Sure, it would surely be grand to print posters with lost and lots of color and design. Let us put a lot of glitter into your posters. But before you even start putting all the gold and red and green to every space available, take note that a well organized poster means having enough space to help your readers put all the pieces together. It is also the best way to get your ideas flowing from one item to the next.
3- LEGIBLE
It is enough that your readers already have migraines thinking of ways to make their many friends and relatives feel special. It's another thing if you would add to their woes this season. Help your readers feel extra special- make it easy for them to decipher your text. Use fonts, for example, that are easy to read even 6-10 feet away. And make sure that your ink will not easily fade when poster printing your message.
4- CONCISE
If you want to grab your readers' attention, the time to do it is in 11 seconds. So make sure that you make your message brief and concise. If you need to make your message stick, go for the punch line. It is the only thing that your readers will absorb during that short time anyway.
One final note- a great poster will certainly present a challenge. But the benefits are more than enough to get you scrambling for the nearest poster printing outfit.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
For comments and inquiries about the article visit: Poster Printing
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins
By Janice Jenkins
Be it an online poster printing company, or a traditional poster printing company, most of them would always prefer a digital copy of your image for poster printing. A digital image for printing posters is the best and quickest way for a poster printing company to know what your color poster should look like. In most cases, they would want a high resolution image and a few other important image properties in your poster file. Below is a how-to guide on how to prepare your image file for poster printing. This should help you quicken the process of poster printing and lessen the chances of mistakes being made by you or the printer.
Step 1: File Type
Before sending in anything to your poster printing company you must first always ask what file type they usually work with. This is important since this usually relates to what software they use in printing posters. Most printers would accept image files like JPEG, TIFF and EPS. These are usually used for direct printing. However, to be a bit flexible with the poster design, it is usually better to send a file format where the design of the color poster can be edited. This gives the poster printing company the added ability to change a few properties of the design, or even add a few minor changes to make your custom poster easily producible in their printing machine. These formats include the PDS for Adobe Photoshop and the Gimp file format for open source users. If you are a bit of a novice and have created your design using Office suite software, like Microsoft Office or Open Office, some printing companies do accept file formats like that. So ask about the file formats they use. It is always better make a design in software where the native file format is the one used by the printers. It makes the process easier, and quicker.
Step 2: Dimensions
Next, you need to decide on the dimensions. Before sending anything your printer, always determine the dimensions of your poster design. You can use a custom dimension for custom posters but these will usually cost more since there will be some cutting involved. It is better to set your poster dimensions in a standard poster format. There are a lot of standard dimensions in use for posters in different countries. You can have the standard legal or letter size (8.5x11 or 8.5x14) for home or office posters. There are the standard indoor poster sizes (11x17 and 18x24). Also, there are also the bigger outdoor posters (24x36 and 27x39). Ask your poster printing company on the standard sizes they use for their posters. Once you have that information, adapt your design to fit those standard dimensions. This saves you time since it all standardized, and it saves you money since there are no extra costs due to cutting.
Step 3: Color Settings
Depending on the software the company uses to print posters, you might need to set the color properties of your image file to a certain setting. The usual settings would be RGB (Red Green Blue) or CMYK (Cyan Magenta Yellow Black). These settings determine the mix of "basic" colors that a software uses to produce the different other colors in the visible light spectrum. You need to ask what mode your printer usually uses. If you set the color wrongly, there is a chance that the color of your poster might be a bit changed since they would probably convert your design from RGB to CMYK or vice versa. So always pick the color mode that the printer uses in your design before sending it. This assures that what you see on screen is what the printout will produce.
Step 4: Resolution
Always send a high resolution image file to your poster printer. The higher the resolution the clearer your poster design would be once it is produced. Don't make the mistake in using low resolution images from the web in your poster design. These kinds of images will usually be distorted and will turn into pixels once they roll of the printer. Web images have usually a resolution of 72 dpi (dots per inch. For most poster printing services the standard resolution used is 300 dpi. Make sure that your image file is at this standard printing resolution before sending.
Step 5: Support files
Lastly, a lot of people forget to include support files when they send their poster for printing. This usually happens when a poster designer uses an exotic font not present in the poster printer's software. Usually a substitution occurs in fonts and other special characters ruining the design for printing. So if you used a special custom font, always include the font file along with your design.
Great! Once you have most of these properties set for the printers, you will be ready to send them any kind of design you want.
For comments and inquiries about the article visit: Printing Posters
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins
By Mau Pelayo
Color poster printing can help you advance with your promotions and other gimmicks that you want to apply on your business. You just have to make sure that you do it right so that you will be able to benefit in the process.
There are many tools that can help you advance with your marketing strategies. The print medium offers many different options at affordable rates. You can start your planning with business cards. You can proceed with postcards, flyers, catalogs and brochures. And for special events and announcements, you can opt for large format ones like banners and color poster printing.
Choosing Posters
It is a good thing that you are trying your hands on a lot of techniques when it comes to your advertising routes. This means that you are serious about the matter. This also presents you with more possibilities into succeeding with your plans. And this gives you an edge because of the fact that you are continuously reaching out to your target audience to remind them of how good you are and why must they choose you over your competitors.
Here are some guidelines that you can follow when you are on this venture. Keep these in mind when you are planning for your posters to be used for marketing purposes.
1. You must place emphasis where it must be done. This way, people will know where to look. They must grasp what you are trying to point out after a quick glance at your material.
2. Use the right kinds and sizes of fonts. The material must be easy to decipher. Look at your poster from afar. You have to take note that the vital points can be seen from a distance. Do not opt for the fancier kinds of fonts. That will only make things harder to understand from the view of your audience.
3. Compose your message in a manner that it will appear exciting and tempting. But you have to be able to formulate that by using few words. The shorter your message, the easier it will be for your readers to finish it and decide on your offers and promotions quickly.
4. Use images that will complement your message. It must not cause people's attention to deviate and focus on such elements rather than on what you are trying to tell them. With large format ads like posters, sometimes your message can already be captured through effective images. But this is hard to achieve. That is why for most of the time, the support of texts is still needed to explain what the advertiser is trying to say.
5. Create a powerful headline. Exert time and effort on this aspect. You have to make sure that you have something that can create a strong statement about your ads. And at the same time, it must be something that sounds new and exciting to the people who are going to read the material.
With the above mentioned aspect taken into consideration, there will be more chances for your color poster printing project to succeed and capture the interests of your target market.
More on color poster printing tips and guides can be found at Large Format Posters.
Article Source: http://EzineArticles.com/?expert=Mau_Pelayo
By Janice Jenkins
One of the more exciting advertising and marketing methods in which a small business can engage is color poster printing. Posters present an opportunity for small businesses to compete with big businesses when it comes advertising. Sure, big business can afford the big billboards. But when well-placed and when well-designed, color poster printing campaigns can still be competitive with a big business billboard counterpart.
How can your small business take advantage of color poster printing? What can you do to avoid wasting advertising dollars? Here are few simple tips that will make your marketing money go a lot further:
Please print professionally Very, very few people have the expertise and equipment to handle color poster printing. Do not try this at home on the home office. Color poster printing has a whole range of potential problems and pitfalls. Avoid the headache and take your project to a printing firm.
Pick proper paper Color poster printing should be done either on glossy paper for indoor use or on heavyweight card stock with a matte finish for outdoor use. There are many options to choose from, but the fundamental question is, "Where will you be putting your posters?" Once you know the answer to this question, your favorite print place can help you pick the proper paper.
Lesson in layout David Ogilvy was the founder of modern advertising layout. He blended research and art resulting in the largest advertising firm of his day: Ogilvy and Mather. What was the magical advertising layout formula?
First of all, customers first look at pictures and graphics and then captions. Use this information to your advantage when color poster printing and make sure to include an engaging color picture across your poster. Next, your customer will read headlines and subtitles. This is where you give them important information that will help your customers decide whether not to read the fine print. The last place your customer will look is at your copy. Make sure you give your customer enough information so that they can find you, but also realize that this is a poster and not a catalog. You can only include very basic information.
Wrapping it up If you print with a professional, use proper paper, and follow the lessons that David Ogilvy taught us with advertising layout, you can be assured that your color poster printing will be effective. Done right, color poster printing can compete with even the largest business campaigns.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
For comments and inquiries about the article visit: Color Poster Printing, Poster Printing
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins
By Wendy Pan
The Calla lily is a stunning looking single stemmed flower with a magnificent trumpet shaped bloom. They are usually white, or very delicately tinted off white and are visually magnificent. They look exotic and elegant whilst at the same time having the delicacy and vulnerability of a flower. It is no wonder that a Calla Lily art print has become one of the most popular prints in recent years.
The flower lends itself to being photographed or painted and shines as one of the 'floral supermodels'. It is often seen in pictures as a lone bloom with a plain background with just its presence and aura to show it off to its full potential. Not only are many homes decorated with a Calla lily art print but they have become increasingly popular in coffee shops, bars and restaurants. Architecturally the flowers are such that photographers can use light and shade to great advantage and many prints are in black and white or sepia. These prints produce a calm and restful yet eye-catching picture which is well suited to creating a modern yet warm feel to the room.
Many well known photographers have used the bloom in their compositions and some have created a whole range of pictures featuring the flower. Sometimes they will appear as a collection and be displayed together. Each picture, however, is strong enough to stand in its own right. Although there are a great many studies of the same flower by a variety of artists, you will find that the bloom has such a strong shape that you will always be fascinated by a Calla lily print.
With the advent of the internet as a shopping facility, you are now able to view many examples on various websites and if you should wish to purchase a Calla lily print you will find that you are spoilt for choice. The price that you pay for the print will depend upon the photographer or artist. Some of the artworks are by well known and respected artists and many of these have been limited in their reproduction. If the print that you prefer is limited in its numbers, you will no doubt have to pay more. Although they are more expensive, limited prints will always hold their value and some will increase as years go by.
Although it is difficult to visit a gallery or even a print shop without seeing a Calla lily print, the flower is so stunning and has so much potential for reproduction by photography or painting, that it is very rare that you will see two similar pictures. It is possible to recreate a variety of moods using the flower and different artists have captured different qualities of this spectacular bloom. It will continue to be a firm favourite which will challenge the imagination of artists and photographers for a many years.
Wendy Pan is an accomplished niche website developer and author. To learn more about calla lily art prints, please visit Lithograph Bools Online for current articles and discussions.
Article Source: http://EzineArticles.com/?expert=Wendy_Pan
By Stephen
With the advent of digital technology, more and more business firms are resorting to poster digital printing for their business promotion needs. Digital printing produces high clarity prints and precision images with accurate colour and exquisite detail.
Digitally printed posters are ideal for all types of events, especially for those organized to promote products and services. Today, they are used widely in tradeshows, exhibitions and other events. Most of the digital poster printing companies provide services for both commercial and personal purposes. But, digital poster printing for commercial and business promotional purposes is most common. A professionally designed and sleek digital poster will definitely make an excellent piece of high impact advertising medium that will easily catch the attention of potential customers.
Poster digital printing is a major development in the printing industry. This printing procedure has revolutionized the entire printing industry as it can provide really good prints in shorter turnaround times. Unlike traditional printing, it uses the most modern digital technologies to print digital posters. As printing is directly made from a computer file, it eliminates the use of film negatives, slides or plates. Moreover, customization is possible with this kind of printing.
From single to multiple color prints, a wide spectrum of poster digital printing services is provided by many digital printing companies at affordable prices. Poster digital printing services such as online poster printing, black and white poster printing, four color poster printing, full color poster printing and large format poster printing are most commonly used for business promotions. Wall posters, vinyl posters, mounted posters and canvas posters are some of the digital posters and print products. Materials used for poster digital printing are glossy or semi-glossy paper, matte or satin paper, adhesive vinyl and canvas. Both standard size digital posters and custom size posters are available.
Article Source: http://EzineArticles.com/?expert=Stephen_D
By Janice Jenkins
If your business has been searching for a new campaigning tool, you may have come across information about the effectiveness of posters. You may have also dismissed the idea as one that cannot fit within the company budget.
As with calendar printing, this is the most common mistake business owners make. They do not realize the value of something that can be an effective tool when it comes to advertising.
Do not give up so easily, though. Below are a few tips for poster printing that will provide high quality results at a low cost.
1. Whenever many people hear the word "posters", they picture the oversized wall hangings seen in the movie theaters. Yet, posters also come in 8.5x11 and 11x17 sizes. You can still design an eye-catching poster using these smaller sizes while avoiding a high price.
2. You may want to try designing the poster yourself. Many printing companies offer free poster templates downloadable in a number of formats. You can also find many resources online for poster designing tips. You will want to be careful, though, if you have never had any designing experience, since you do not want to completely waste your money with a layout that will not successful.
Therefore, you may want to find a freelance graphic design artist, such as a student. Because most students are simply trying to build up their portfolio and make a little bit of extra money, they will spend an extra time on the poster design but at a lower cost a professional designer.
No matter if you create the posters yourself or use an artist, you may need to provide the artwork. If you have some experience in photography and have access to a digital camera, you may want to try taking pictures of your product or the company yourself. Set the camera to the highest resolution so that, when stretched for poster size, your pictures will not be pixilated. You may also want to search for stock photographs online. Many sites offer either royalty free photos or many that cost no more than $1.
The success of a poster campaign greatly depends on the amount of saturation in a region, as it is with any other marketing campaign. With a wholesale printer, the larger the quantity, the cheaper the cost per poster will be. Find a wholesale printing company that will provide full color posters with full bleed and maybe even custom trim if you would like a size in between.
Poster printing does not need to be one of those marketing ideas that you wish you could incorporate but avoid because of potential high costs. Using the tips above, you can turn your small business into one recognized as professional and successful by advertising with posters.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
For comments and inquiries about the article visit: Poster Printing, Calendar Printing
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins
By Janice Jenkins
In order for your marketing campaign to work, you need to promote to a vast area or target place, among a great number of people, and in a longer period of time. In short, you need to really put your heart and money into your marketing strategy to come up with an effective one.
However, not all marketing campaigns can be cost effective. In fact, most often than not, many printing projects cost a lot of money. So it is best to choose wisely where you invest your hard earned money.
One of the most overlooked techniques in the printing industry is wholesale poster printing. Contrary to many beliefs, wholesale poster printing not only serves its purpose of providing an effective marketing medium, but most importantly, it is considered as a cheaper option for business owners who are on a limited budget.
It may seem like an expensive choice at first glance, but in the long run, you will notice that wholesale poster printing can be a much wiser option, especially when your company is in need of poster printing materials in large orders. Believe it or not, it is the best choice among the different poster printing selections.
First off, when you decide on wholesale poster printing for your project, your poster printer would most likely use offset printing equipment. Offset printers produce volumes of quality full color posters fast and efficiently, thereby limiting the time needed to produce all your required number of pieces. This means less expense in terms of time consumed by the staff and people to produce your poster printing materials.
And since your poster printing materials are run through the offset printer, the process allows for the application of four color poster printing process. Your posters will come out with more vivid and vibrant colors than any ordinary posters printed from other equipment.
Third, despite your fears of paying more when you order wholesale, wholesale poster printing allows you to order more pieces without you having to pay the equivalent price. The more number of poster printing pieces you order, the more discounts you get from poster printing quotes provided by printing shops.
Fourth, quality is not sacrificed when you order wholesale poster printing. With the use of state-of-the-art offset printers, combined with skilled and expert people, you get to have quality results for your poster printing quotes. Even the paper stock used will also be made of quality materials.
And you don’t even have to wait that long to get your poster printing materials. Offset printing usually takes 2 to 5 working days for turnaround time.
At first, wholesale poster printing may seem overwhelming and expensive especially for a business owner that works on a limited budget. However, choosing to go wholesale and order your poster printing requirements by bulk would save you not only your money, but also your time and effort which can be allocated to the other parts of your business. And with wholesale poster printing, savings do get noticed.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
For comments and inquiries about the article visit: Poster Printing Service
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins
By Carla San Gaspar
With printing quotes, you might find that the costs are far more affordable than you imagined. Printing quotes would show you that commercial printing has changed. Improvements in technology have opened the doors of mass printing to small businesses and entrepreneurs.
The Fringe Benefits of Printing Quotes
Through printing quotes, you know will be able to fulfill your printing projects easily and successfully. Take notes on just how a simple printing estimate or quote can do for you.
1. Digital technology made a mandatory en masse printing a thing of the past. Now, you can have short run orders of as little as one piece to as many as several thousands. Even the traditional offset printing benefits from digital technology, it can now skip the tedious process or manually putting images to plate.
2. Hence, there are fewer errors leading to reduced production and over heads costs. Again, there result could only mean cheaper prices.
3. Don't take my word for it, find out for yourself. There are a lot of online printing companies that allow you to calculate prices on their website. This means, you save yourself the hassle and the embarrassment of talking to a sales representative asking a list of prices from a variety of options.
4. For one thing, it may too confusing especially when it'll require you to ask about a variety of options such as paper or card stock, finish, size and the likes which not everyone knows about. At best, people are only familiar with a handful of printing terms.
5. At this time, you have a very vague idea of what you want, if you even want something. Perhaps at this time, all you want to do is a little window shopping, look around and see if you find something you might like, at a price you might consider. This is one of the beauties of printing quotes.
6. Another would be that it enables you take note of the useful information studying your printing projects and options. The last thing you need is the pressure from an over eager sales person asking you what you need.
7. Getting online quotes allows you to input and calculate a wide variety of variables. You can play around with the sizes, the volume, the material, and simply try to ascertain the best set of variables that will give you the best value for your money.
8. You would be able to see first hand what the prices are for a piece of poster versus a 1,000 pieces. Familiarize yourself with the price breaks, and the relationship between the variables.
9. Printing quotes are always good to have, whether you intend to avail of the services or not. Think of window shopping, it keeps you updated on the latest items, and their prices. When you are ready to go for the purchase, you know where to go for the best bargain.
10. It pays to be informed ahead of time. Underestimating the cost might leave paying more than you can afford for badly needed services.
11. Overestimating the cost might leave you missing paying opportunity cost, missing out on other profitable investment for your money, like additional volume, or different promotional material.
12. Get your price reference way ahead of time. A lot of printing jobs are urgent; they need to be printed right away. Printing companies charge extra for the rush job. The last thing you need is to spend more because you are busy shopping around for the best price.
Having designs ready to be printed is the worst time to be looking for a good printer. Time pressure might leave you settling for a higher price. Be prepared and get ahead with printing quotes and fulfill the print projects you need.
printing quotes provides clients an estimated prices on your print jobs. More on this topic can be found at Color Printing Wholesale
Article Source: http://EzineArticles.com/?expert=Carla_San_Gaspar
By Stephen D
With the advent of digital technology, more and more business firms are resorting to poster digital printing for their business promotion needs. Digital printing produces high clarity prints and precision images with accurate colour and exquisite detail.
Digitally printed posters are ideal for all types of events, especially for those organized to promote products and services. Today, they are used widely in tradeshows, exhibitions and other events. Most of the digital poster printing companies provide services for both commercial and personal purposes. But, digital poster printing for commercial and business promotional purposes is most common. A professionally designed and sleek digital poster will definitely make an excellent piece of high impact advertising medium that will easily catch the attention of potential customers.
Poster digital printing is a major development in the printing industry. This printing procedure has revolutionized the entire printing industry as it can provide really good prints in shorter turnaround times. Unlike traditional printing, it uses the most modern digital technologies to print digital posters. As printing is directly made from a computer file, it eliminates the use of film negatives, slides or plates. Moreover, customization is possible with this kind of printing.
From single to multiple color prints, a wide spectrum of poster digital printing services is provided by many digital printing companies at affordable prices. Poster digital printing services such as online poster printing, black and white poster printing, four color poster printing, full color poster printing and large format poster printing are most commonly used for business promotions. Wall posters, vinyl posters, mounted posters and canvas posters are some of the digital posters and print products. Materials used for poster digital printing are glossy or semi-glossy paper, matte or satin paper, adhesive vinyl and canvas. Both standard size digital posters and custom size posters are available.
Article Source: http://EzineArticles.com/?expert=Stephen_D
By Carla San Gaspar
Everything nowadays is made more convenient and more accessible. Custom poster printing too have moved towards that frontier to give you a printing service that executes poster prints just the way you want them.
Custom poster printing is your choice if you want posters that truly stand out. Custom poster printing allows you to fashion your posters down to the littlest detail, so you can make it as distinct as possible.
Aside from printing your own designs, custom poster printing companies exclusively print these posters according to your specifications. So you can make posters:
• Beyond the popular or standard sizes available. You can dictate the length and width which may be 27 x 39 for offset poster printing and 58 x 100 for digital poster printing.
• You can opt for spot coloring so you can get the most accurate colors for your prints. You can also maintain your logo or brand’s colors through spot color.
• You can opt for finishes to truly complement your custom posters. You can ask for lamination or varnish if you want to.
Custom Poster Printing AdvantagesCustom printing nowadays can bring you a lot of benefits. It isn’t exactly just for show., although it may be a part of it. Nevertheless, with custom poster printing technology today, you are sure to reap the rewards you deserve.
Flexibility and Practicality
1. Customizing your posters means that it is more functional according to your needs or purpose. Such that, if you want to promote yourself and retain that recognition, you can use spot colors that will make your brands more identifiable.
2. Other than this, you can use perforation to create cuts or slits for stubs that your clients and readers can easily tear off the poster after or upon reading your posters.
3. You can make your very posters by adding in features that no other posters have. Create pockets on posters to hold a certain number of business cards or postcards for your promotions, campaigns and the like.
Quick and Easy
1. With today’s technology, you can obtain custom-made posters at short turnaround times whether these are made using offset printing or digital printing.
2. You can access a professional custom poster printing company online so you can easy get in touch with the best pool of printers. And with this competition, you can be sure to get the best value and services for your print project.
Convenient
1. You can order your prints wherever you are in the United States and it will be shipped wherever you are as well. The internet bridges each and everyone so you can easily source out what you need.
2. You need not commute or travel from one printing office to another to get proofs, to get printing quotes and what have you. All you needs is an online commercial printing company and the information you need will be sent to you right away.
Cost Effective
1. As said earlier, with the stiff competition, you will find the best prices to match your printing requirements. This kind of printing value is not just motivated by the price alone. There are many printing companies who can lend you their professional help as part of their entire customer and printing service program.
Be sure to make full use of your custom poster printing projects and be sure that you get nothing but a full poster printing service. Your prints deserve nothing less than the best of what the online printing industry can offer.
To read more on custom poster printing tips and guides please feel free to visit Large Format Posters
Article Source: http://EzineArticles.com/?expert=Carla_San_Gaspar
By Carla San Gaspar
There are all sorts of means to promote a cause, an idea, product or a service. There are various promotional tools and gimmicks out there. There are raffles, games, events and then there are aggressive campaigns that involve television and radio. But for all these, 27x39 poster printing remains as a must for campaigns.
No matter what you campaigns are, if you’re looking for a wider or a more general audience base, then 27x39 posters printing it is. Use posters that can command attention without duly trying hard to do so.
Just place 18x24 sized posters in the most favorable locations and it’ll surely get the attention it needs.
If you are to launch a poster campaign, you need to prepare so you’ll put this investment into good use and gain optimum potential.
Here are a few things you should know in order to get you started. Make these considerations and try to see how else you can improve your poster printing project.
1. Study your printing options. Offset 27x39 poster printing is the most economical choice for printing, provided your posters reasonable size and the quantity you can get for it. The paper stock choice for this is 100lb. Gloss Text or 100lb. Gloss Cover.
If you want a poster with more body and would hold up well even though it is just hanging in thin air, then go for 100lb. Gloss Cover. If you want something that is lighter to haul around, then opt for the 100lb. Gloss Text.
2. Check your locations. Locations are always important since you seek to reach out closer to your audience. By determining where most of your audience are then you can set up and make reservations in malls and the like.
3. Check your competition If you are confident about your campaign and of your concept, it wouldn’t hurt perhaps to challenge your competition. Post your posters wherever your competition goes. This is a business tactic since you are after the same audience.
4. Make friends. If you have a means to promote your posters elsewhere, but to the same target market, you can do so by joining forces with a non-competitive product that has the same target audience.
5. Frame or no Frame? There are various ways you can hang up your posters. You can tie them up, you can paste them on walls, you can frame them up, you can put them on easels and what have you. Just make sure you have adequate materials to work with your posters.
6. Avoid small details.Your working on a big material here, which would like be viewed at afar. You might want to use bolder details and not small ones which wouldn’t be visible at all. Make important text more legible too.
7. High-impactJust because your posters are sized at 27x39, it doesn’t mean that you would have to fill and cram the entire thing. Observe balance and the rules of composition. Do not fear this space and don’t try to make it look too busy.
Notice how posters have more impact with clean lines and ample space? It’s because it leads the eyes to concentrate on the most important message of your poster.
Make your campaigns are all the more successful with these ideas. Print in full color for your 27x39 poster printing and get truly eye-catching posters. Get luscious prints that are visually stunning and expressive by ensuring that you acquire a professional printing company. Do this and everything else will fall into place.
More 27x39 Poster Printing can be found at Large Format Posters - Trade Shows, Window Graphics, Gloss Posters, Banners and More
Article Source: http://EzineArticles.com/?expert=Carla_San_Gaspar
