By Janice Jenkins

Christmas is just around the corner. In fact, you can even count the days with your fingers. So you are busy doing that last minute shopping and poring over ideas to help you think of ways to make your friends and loved ones feel special this holiday season.

What is it going to be this year? Postcards? Calendars? Greeting cards? What about poster printing your special message? Hmm. A little over the edge do not you think? But why not try to be different this year. Instead of small postcards, go overboard and print posters to say your holiday greetings and get your readers overwhelmed this season.

So how do you create the right poster printing material to convey your love this season? Let us count the ways.

Remember to print posters that are:

1- READABLE
You have one purpose in mind- to get your message out. So how can you do that if your readers will not even know where your message starts and where it ends? It is a no-brainer actually. If you cannot send a readable text then why do you write it in the first place? It is that simple. A message that is readable means that your ideas and text flow smoothly- from one item to another. If it has a lot of grammatical errors, misspelled words, sentence structures that are hard to decipher, then you are definitely way off target. Just remember this equation: message + hard-to-read = trash.

2- ORGANIZED
Similar to readability of your posters, the people you are sending it to would appreciate it if they can decipher your idea within this millennium. Sure, it would surely be grand to print posters with lost and lots of color and design. Let us put a lot of glitter into your posters. But before you even start putting all the gold and red and green to every space available, take note that a well organized poster means having enough space to help your readers put all the pieces together. It is also the best way to get your ideas flowing from one item to the next.

3- LEGIBLE
It is enough that your readers already have migraines thinking of ways to make their many friends and relatives feel special. It's another thing if you would add to their woes this season. Help your readers feel extra special- make it easy for them to decipher your text. Use fonts, for example, that are easy to read even 6-10 feet away. And make sure that your ink will not easily fade when poster printing your message.

4- CONCISE
If you want to grab your readers' attention, the time to do it is in 11 seconds. So make sure that you make your message brief and concise. If you need to make your message stick, go for the punch line. It is the only thing that your readers will absorb during that short time anyway.
One final note- a great poster will certainly present a challenge. But the benefits are more than enough to get you scrambling for the nearest poster printing outfit.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Poster Printing
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By Janice Jenkins

Be it an online poster printing company, or a traditional poster printing company, most of them would always prefer a digital copy of your image for poster printing. A digital image for printing posters is the best and quickest way for a poster printing company to know what your color poster should look like. In most cases, they would want a high resolution image and a few other important image properties in your poster file. Below is a how-to guide on how to prepare your image file for poster printing. This should help you quicken the process of poster printing and lessen the chances of mistakes being made by you or the printer.

Step 1: File Type
Before sending in anything to your poster printing company you must first always ask what file type they usually work with. This is important since this usually relates to what software they use in printing posters. Most printers would accept image files like JPEG, TIFF and EPS. These are usually used for direct printing. However, to be a bit flexible with the poster design, it is usually better to send a file format where the design of the color poster can be edited. This gives the poster printing company the added ability to change a few properties of the design, or even add a few minor changes to make your custom poster easily producible in their printing machine. These formats include the PDS for Adobe Photoshop and the Gimp file format for open source users. If you are a bit of a novice and have created your design using Office suite software, like Microsoft Office or Open Office, some printing companies do accept file formats like that. So ask about the file formats they use. It is always better make a design in software where the native file format is the one used by the printers. It makes the process easier, and quicker.

Step 2: Dimensions
Next, you need to decide on the dimensions. Before sending anything your printer, always determine the dimensions of your poster design. You can use a custom dimension for custom posters but these will usually cost more since there will be some cutting involved. It is better to set your poster dimensions in a standard poster format. There are a lot of standard dimensions in use for posters in different countries. You can have the standard legal or letter size (8.5x11 or 8.5x14) for home or office posters. There are the standard indoor poster sizes (11x17 and 18x24). Also, there are also the bigger outdoor posters (24x36 and 27x39). Ask your poster printing company on the standard sizes they use for their posters. Once you have that information, adapt your design to fit those standard dimensions. This saves you time since it all standardized, and it saves you money since there are no extra costs due to cutting.

Step 3: Color Settings
Depending on the software the company uses to print posters, you might need to set the color properties of your image file to a certain setting. The usual settings would be RGB (Red Green Blue) or CMYK (Cyan Magenta Yellow Black). These settings determine the mix of "basic" colors that a software uses to produce the different other colors in the visible light spectrum. You need to ask what mode your printer usually uses. If you set the color wrongly, there is a chance that the color of your poster might be a bit changed since they would probably convert your design from RGB to CMYK or vice versa. So always pick the color mode that the printer uses in your design before sending it. This assures that what you see on screen is what the printout will produce.

Step 4: Resolution
Always send a high resolution image file to your poster printer. The higher the resolution the clearer your poster design would be once it is produced. Don't make the mistake in using low resolution images from the web in your poster design. These kinds of images will usually be distorted and will turn into pixels once they roll of the printer. Web images have usually a resolution of 72 dpi (dots per inch. For most poster printing services the standard resolution used is 300 dpi. Make sure that your image file is at this standard printing resolution before sending.

Step 5: Support files
Lastly, a lot of people forget to include support files when they send their poster for printing. This usually happens when a poster designer uses an exotic font not present in the poster printer's software. Usually a substitution occurs in fonts and other special characters ruining the design for printing. So if you used a special custom font, always include the font file along with your design.

Great! Once you have most of these properties set for the printers, you will be ready to send them any kind of design you want.

For comments and inquiries about the article visit: Printing Posters
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Article Source: http://EzineArticles.com/?expert=Janice_Jenkins

By Maureen Pelayo

Even if you can only afford cheap poster printing for your marketing gimmicks, this is still better than doing nothing at all in order to promote your business. In the industry you are in, silence can oftentimes be deadly. Once people no longer hear anything about you, they might presume that you have closed shops or run out of business.

So you must never stop from creating noise even if you can only have cheap poster printing made. The fact is when you rely on the services of the right printing company, you will realize that the word cheap only refers to the affordability of the medium. The quality remains solid and classy.

You can select from two printing methods that printing companies often use these days.

• Offset printing. This method is known for the color consistency that this brings to the project. Materials are being ordered in bulk. You have to abide by the minimum number of orders that the printing company has set. For posters, this can accommodate smaller sizes because the process can only handle such kinds.

• Digital Printing. This is your best ally if you want bigger size of posters. This can also be relied in terms of quality. But the materials produced through this method cost slightly higher than the ones that are done using offset. This is also ideal if you need the materials fast because this can be done with a one day turnaround time. Offset can produce the materials with a longer turnaround time, usually 2 to 6 business days. So if you want to opt for the latter, you have to allot ample time for your materials to be done. You have to schedule everything so that you will not be faced with the consequences of your miscalculations.

Posters can carry out many advertisements and presentation tools. But in order to make everything right, you must abide the following tips when it comes to the design aspect.

1. Do not fill everything up with texts and graphics. Leave enough space for your target market's eyes to rest. Yes, you want to capture their attention. But you also want them to linger on your materials until they have understood everything that you want to tell them. If this won't happen, your efforts will be worthless. And you might have to try harder the next time. Although in advertising, you cannot think about the next time. You have to concentrate on what you are doing now and how can it be effective and how can it help you survive in able to last for the next period wherein you have to avail marketing materials all over again.

2. Keep the subject focused. You do not want your audience' imagination wandering and wondering about your competitor's promo while they are at your marketing material. Avoid the mistake of putting everything in and saying so many things at once. It is better to create a single but powerful message than to confuse your audience with so many things and messages with no direction.

3. You may have availed of cheap poster printing. But with the right kind of projection, who will even notice? You have to make it appear on your tools that you are a good provider and people can count on you.

This article aims to provide readers valuable information regarding cheap poster printing jobs. To find more explicit and interesting information you can visit Large Format Posters Printing.
Article Source: http://EzineArticles.com/?expert=Maureen_Pelayo

By Maureen Pelayo

Having the trust of your clients cannot be achieved overnight. You can't expect to avail cheap poster printing even from the best printing company and then people will declare their trust in you. It takes time and this is all part of the process that you need to go through as you last in the industry.

There are many ways in which you can start building your customers' trust. You will be able to form your own techniques through time. But if you are still on the dark regarding the matter, here are some points that you can consider implementing.

1. You have to be reliable. Your clients must feel that they can depend on you for the kind of services that you are offering. You must be there for your clients from the time they take slight interests on your products up to the time that they have went home with the materials that they have purchased from you. You must be there for them at times when they encountered problems with your products and services. This way, people will be encouraged to seek out your services whenever they need you.

2. You must deliver quality service all the time. It doesn't matter what the weather is or if you are experiencing pain and grief. Business is business and it must always be. When people come to you, they are expecting to be served with supreme quality. They will not seek you to ask you how the weather is or how your personal life is. As you know your clients deeper through time, this pattern can change and tittle-tattles will be more common. But when you are only starting out, set the tone right by being and acting like a true professional.

3. Truth must be told at all times. What's the point in lying when people will find out through time what the real score is. This is also true with your different ad mediums like cheap poster printing. You cannot promise what you can't deliver. You must not mislead your clients that you are the best when in fact, you are only good. But you can tell them that you are doing everything to be the best. This way, they may decide to help you with the goal and stick with you throughout the endeavor.

4. Building trust takes time. It must be honed. It must be cultivated. You can never impose on people to trust you. This should be gained. And you must be worth it for people to give in. You must deliver right, follow up on your clients whenever needed, deliver on time and as promised. People will learn to give you their trust once they feel that you deserve it. So work on the ways for you to deserve such.

You will gain a lot more benefits after you have received the trust of your clients. They can even help spread the word out about you. And who can resist free advertising, right? So make sure that whenever you are trekking a new path towards advertising, like cheap poster printing, instill in your mind that you have to gain people's trust and make it last.
More cheap poster printing tips can be found at Large Format Posters
Article Source: http://EzineArticles.com/?expert=Maureen_Pelayo