Large Posters That Smacks You Right In Your Face

By Janice Jenkins

Don't expect that putting your poster printing design and words in large posters such as billboards would always mean that you get the exposure you desire. Even with large poster printing pieces, people don't usually respond positively.

Outdoor advertising such as your large poster printing formats are usually attractive options for most businesses because of its capacity to take in target markets in geographic proportions.
Posters are used to attract multitudes of people at one time. With billboards, the purpose is to pique the interest of drivers with its design and message. Unlike a postcard or a flyer printing piece, a poster printing project is unique because more than one person can actually read your message at any given time.

However, despite its hugeness and visibility features, billboards often become invisible to its target audience. If you notice, there are large poster printing pieces that smack you right in your face, while there are others that you don't even notice even if you drive past them each day. You only do notice these poster printing pieces if somebody points them out to you. Even with its 12 feet by 24 feet size, this poster printing piece doesn't catch your attention at any rate. Do you know why?

Actually, there are different reasons:

(1) the poster printing design is so hohum that you don't even recall what it says after you pass by it;

(2) there are so many words in your poster printing project that you have to stay put for the longest time before you can even read or even understand what the poster printing project is all about;

(3) the poster printing design doesn't even begin to interest you;

(4) the poster printing piece you have has been in that same place for more than 30 days.

If your billboard stays in one place for more than 30 days, it becomes invisible to the extent that the human brain is actually made to ignore your poster printing piece because it's now used to seeing it there everytime. This is also the reason why a new and fresh billboard, and even the regular-sized poster printing pieces, gets more noticed after they've been posted.

Again after 30 days, the fresh poster would then be more than likely become invisible to its usual patrons.

Another reason why your poster printing piece doesn't get the attention it deserves is because you've actually provided nothing different to attract the fancy of passersby. There's nothing unusual or unique about it. Your poster printing message even has the same stuff as that of your competition. It's the same with your design. You have the same layout and format just like the others that your target clients actually mistake you for the same poster printing pieces of another company.

The worst, I think, is that people can't actually understand what you want to say because you put your thesis and dissertation in your poster printing piece. An effective and successful billboard has two things: a riveting picture, and a poster printing message that does not exceed 8 words. Most outdoor advertisers tend to deliver long poster printing messages than what billboards are capable of doing.

Drivers and passengers, and even passersby don't have the time to stay put and linger while reading your poster printing message. All they have is a few seconds to look, read and understand what you have in your poster printing project. So make sure that you use your few seconds of fame wisely.

Do the opposite of these things and I'm sure that the next time you get your large poster printing piece posted, it would definitely make your target audience not only be awed by it, but actually memorize your information so that the next minute they go home, they'll be able to remember your contact number and call you for more information.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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