Color Creation For Posters

By Janice Jenkins

There are two traditional ways of creating your color poster printing project. First, have someone else do it for you; and second, do it on your own.

Most of the time, business owners had theirs done by professional designers. They hire graphic designers and illustrators to relay onto the paper what they have in mind regarding their custom posters. And although these skilled designers create your poster design and layout, it's still you as the business owner who has the final say on what should be put to press or not.
On the other hand, if you decide to do it on your own, you can always rely on computer software to help you design your custom posters. What you'll definitely need is a word processing program plus graphic programs that can give you the illustrations you'll need in your printing project.

Still, you can go the easier route (and the most popular nowadays). There's a wide range of sources in the Internet that lets you download poster templates for a minimal fee or sometimes for free. All you have to do is to choose the design template that's right for your needs, fill up all the necessary information, and then customize according to the business you have. And voila! You can now send your poster project to the printers or your can again, do the printing yourself.
So if you're going to make a go of your printing project, here's how you may begin:

Step 1: What's the main message?

The first thing you have to do is to decide on your main message. Whatever it is, just remember to follow the KISS principle - Keep It Short and Simple. Your headline especially, should say it all. And use as much as possible the active voice. On the other hand, avoid the verb 'to be' when you can.

Step 2: Lay out your space.

Whatever your poster format, lay out the space you'll be working on physically and on paper. This is to avoid making as many mistakes while you're already working on your color poster project. This would also help you create a more flexible poster that can easily be changed in size and format.

Step 3: Provide crude panels as your draft posters.

Before actually creating your final panels in your color poster, I would advise that you also lay out crude panels for you to work on. They can be of the same size as your actual panels and see if you can mix and match all the elements you need to create your final poster design. I assure you, these crude panels will save you much time later on.

Step 4: Remove all unnecessary elements.

You don't need so many elements to convey your color poster printing message. A few would suffice. In fact, it'll take your target readers less than 10 minutes to actually gaze and absorb your work. And it takes about 11 seconds for you to grab their attention.

So make use of your time wisely. Use only the elements that could better emphasize and make your message clear to your audience.

Finally, start creating your elements and combine them all to develop one heck of a poster design for your business.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

PrintPlace.com posters are a great way to promote your products and services, and even to publicize special events. With 6 paper stocks and printing sizes to choose from, their posters are fast, affordable and can give you the material to grab your readers' attention.

Visit the website at http://www.printplace.com and get free templates for your marketing needs.
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