How Do You Make a Great Poster? Let Me Count the Ways

By Janice Jenkins

Christmas is just around the corner. In fact, you can even count the days with your fingers. So you are busy doing that last minute shopping and poring over ideas to help you think of ways to make your friends and loved ones feel special this holiday season.

What is it going to be this year? Postcards? Calendars? Greeting cards? What about poster printing your special message? Hmm. A little over the edge do not you think? But why not try to be different this year. Instead of small postcards, go overboard and print posters to say your holiday greetings and get your readers overwhelmed this season.

So how do you create the right poster printing material to convey your love this season? Let us count the ways.

Remember to print posters that are:

1- READABLE
You have one purpose in mind- to get your message out. So how can you do that if your readers will not even know where your message starts and where it ends? It is a no-brainer actually. If you cannot send a readable text then why do you write it in the first place? It is that simple. A message that is readable means that your ideas and text flow smoothly- from one item to another. If it has a lot of grammatical errors, misspelled words, sentence structures that are hard to decipher, then you are definitely way off target. Just remember this equation: message + hard-to-read = trash.

2- ORGANIZED
Similar to readability of your posters, the people you are sending it to would appreciate it if they can decipher your idea within this millennium. Sure, it would surely be grand to print posters with lost and lots of color and design. Let us put a lot of glitter into your posters. But before you even start putting all the gold and red and green to every space available, take note that a well organized poster means having enough space to help your readers put all the pieces together. It is also the best way to get your ideas flowing from one item to the next.

3- LEGIBLE
It is enough that your readers already have migraines thinking of ways to make their many friends and relatives feel special. It's another thing if you would add to their woes this season. Help your readers feel extra special- make it easy for them to decipher your text. Use fonts, for example, that are easy to read even 6-10 feet away. And make sure that your ink will not easily fade when poster printing your message.

4- CONCISE
If you want to grab your readers' attention, the time to do it is in 11 seconds. So make sure that you make your message brief and concise. If you need to make your message stick, go for the punch line. It is the only thing that your readers will absorb during that short time anyway.
One final note- a great poster will certainly present a challenge. But the benefits are more than enough to get you scrambling for the nearest poster printing outfit.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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